As summer comes to a close, I reflect on the nights we didn’t spend camping and the weeks at the beach that weren’t meant to be. Yeah, we didn’t take any vacations this summer, other than a day trip to the beach. Between trying to sell the big house and setting up the small house, we’ve been pretty busy. But where I’ve spent the vast majority of my free time is with my digital marketing side hustle.
What is side hustling?
Side hustling is using a side hustle to make $. Wait, I can’t use the work to define the word! From what I’ve gathered from the Internet, particularly J.Money’s blog, a side hustle is an extra job (or several extra jobs) one pursues in addition to one’s main job/gig/full-time employment to generate additional income/revenue to achieve one’s goals.
In my situation, I work full time from about 8am to 5pm, so my side hustling occurs outside of these hours, most every night and weekend.
Why do I side hustle?
Goal 1: Side hustling is helping us get out of debt. Without side hustling, we will not be able to eliminate our $200k in debt in one year. Update: We’re 100% debt free as of March 2017!
Goal 2: Side hustling will be able to help us achieve financial freedom by offering an additional source of income that we can invest once we pay off our debt.
What qualifies as a side hustle?
IMHO, anything that makes money is a side hustle that, at least at the outset, doesn’t completely replace the income from a main gig. Here’s a list of side hustles I’ve considered this year and ruled out at this time for various reasons:
- pizza delivery, because the electric smart cars would be AWESOME for this and because it’s something I’ve never done before
- part-time jobs in food service or retail, because they offer flexibility
- starting a business
What side hustle have I been pursuing?
Because I have digital marketing skills, I opted for a side hustle in digital marketing. I realize that with my main gig (digital marketing) and side hustle (digital marketing) that digital marketing may not be a side hustle, but it came about as a result of my after-hours efforts, i.e. I did NOT get my side hustle by poaching my main gig.
With 10 years experience in digital marketing, I have a ton of wisdom (maybe?) and knowledge (definitely!) to share with others. In my side hustle, I help a momtreprenuer working in the non-toxic products space. I’ve been helping in a lot of ways, including social media management, email blast prep, analytics analysis, SEO, Google Shopping, Google AdSense, Facebook ads and much, much more. It’s been AMAZING!
How does one get started in digital marketing as a side hustle?
It all started with an internship in college. Who knew that 10 years later I would still be in marketing? Well, I didn’t, but in some ways, I should have known since this has been my go-to side hustle. Getting started in digital marketing is a lot easier with resources like Udemy.
Some of the ways in which I was able to find clients include:
- my personal network, which nets referrals at least once per year
- Craigslist, where small businesses tend to seek local help
- door to door, which has also helped get my name out there
How long will I continue to hustle?
His & Her Money refers to debt payoff as the “hustle season.” At least until we are completely debt free, I will continue to hustle. However, I LOVE the clients I’m working with today and hope the relationship will continue beyond the hustle season and into the “saving for investment” season and then ultimately, the “financial independence” season. 🙂
OCTOBER 2017 UPDATE
Today, we’re making slow and steady progress on the journey to financial independence and early retirement. Our target date for FIRE is May 18, 2019!