I love teaching because I love sharing everything I know with others.
After reading Blue Ocean Strategy, I knew I had to put teaching at the heart of our marketing business.
Serving small business owners and entrepreneurs as a consultant has been fantastic, but since we’ve added training to the mix, we’ve taken our business to a whole new level.
Welcome to DIY Marketing, the marketing training and consulting company for small businesses. What we do at DIY Marketing is to help small businesses launch successful marketing campaigns.
With Garrett on board on a full-time basis, we have everything we need to ramp up in a big way. His job as client services manager is to manage projects and handle bookkeeping.
My job is public speaking and working with clients. I work with clients as a consultant and trainer, consulting with small businesses on what they should do with marketing and train their staff in the fundamentals (when applicable).
On the services side of the business, we offer a full range of services by way of the relationships we’ve built with other businesses that specialize in things like website development and video production — the business model on the services side is to send business to specialists, rather than trying to build our own staff of 25, which results in higher costs and unnecessary overhead.
On the training side of the business, we offer one-on-one training as well as group training — the business model is heading in the direction of working with organizations that serve small business owners to offer an affordable program to a small group.
DIY Marketing has been my focus since 2017 when I developed the concept, outlined the business model, launched the website, etc. I’ve been pounding the pavement locally to build relationships with organizations that serve businesses as well as other business owners who could serve as referral partners.
Though we’re focused on south central PA today, we plan to take this show on the road. Ideally, we’ll serve organizations across the country when the weather is comfortable enough for us to continue this teardrop camper/vanlife tour we’re launching later this year. I envision working with five organizations very closely to offer our four-week program twice a year for the businesses they serve.
To kick off our adventure, we have marketing training programs this fall at the Lancaster Chamber and the Hanover Area Chamber of Commerce.
If you work closely with a chamber or another kind of association you think would be interested in a four-week marketing training program for small businesses, I would love and appreciate an introduction, especially if you are near a major city that doesn’t currently offer programming like this. We had a HUGE turnout at our last event, so we know the demand exists.
Feedback I’ve had regarding this program has been amazing. One client told us that we saved his business and he’s seeing leads daily now where he wasn’t seeing leads before. Because our work focused on training his employee to become a marketing assistant, he was also able to fire the other marketing company he worked with and save $6,000 a month. I nearly cried when he told us this.
I LOVE what I do. I’m so lucky. It’s feedback like this that confirms the suspicions that I had regarding the necessity of training for small businesses and the value of providing a reasonable voice in the marketing industry.